24/08/2022
An Injection Moulding Journey – Rehook
The Company
Rehook is a bike equipment and accessory provider based in Norfolk. They are most renowned for their appearance in 'Dragon's Den' for the original 'rehook' tool, and have since expanded significantly to sell apparel and other bike care products.
The Problem
Rehook had encountered ongoing issues with the supply of products from their current moulder. They were looking for a new provider that could offer reliable service, compressed lead times and flexibility with order scheduling. Our expertise in tooling and moulding made us the ideal candidate for the job, and we were eager to help.
What we did
After signing off a contract to supply their current products, Rehook were keen to start discussions regarding new product development. Market demand had suggested that a product that had improved functionality would be well received by buyers.
Rehook had produced a concept design for a new and improved product - the 'Rehook Plus', but this required a few design alterations to allow for efficient manufacture. Bowles and Walker were happy to assist with their specialist knowledge, and held a consultation with Rehook to finalise the design.
Shortly after this, work started on the in-house design and production of the mould tooling. Once tooling was completed, we carried out trials to review the product for flaws and streamline the tool. Once Rehook were happy with the final product, mass production was commissioned.
Following on from the success of the Rehook Plus, Rehook were keen to continue with other new product developments. We were keen to share our expertise and collaborate to develop an injection mould for the new 'Rehook Mini' (pictured).
This tooling was very intricate, requiring sliding cores and hidden gates to keep visible surfaces free from ejector pin and gate marks. The “Hook” section of the product also included an over moulding of both a stainless steel insert and magnet.
The Result
'This has been an interesting and very satisfying project to be involved in from concept to manufacture. We are very much looking forward to working with Rehook in the future.' - Michael Barwood, Operations Manager, Bowles and Walker.
“Bowles and Walker’s support and top class service has been critical to the success of our business. We can always rely on their open communication to make product designs into real world products on time and on budget” - Wayne Taylor, Founder and CEO. Bambusa Ltd.
